The Hype vs. The Reality of Search Engine Positioning
The Truth about Positioning Your Website
At the Top of Search Engine Results
What’s Real and What Isn’t
We’ve run up against unrealistic expectations time and time again from both our customers, and people inquiring about our services. Most people don’t’ know what to expect when it comes to attaining a high rank among relevant search results. That’s why we’ve added this web page – to let you know exactly what it is we do.
There’s the hype and unfulfillable
promises. Then there’s the reality of search engine positioning.
As an online business owner, it’s important for you to understand how
credible submission and optimization services work. SEO PREMIUM helps you prepare your website so its search engine friendly. We do this by using our collective knowledge and the latest information on what’s working today to help your website achieve visibility across the Internet. SEO PREMIUM continually monitors, experiments and adjusts – finding new ways to help our customers achieve a higher search engine rank. We then pass our findings on to you as they relate to your website. We provide detailed optimization reports that include valuable suggestions; tips on what you can do to help increase your website’s position on the list of search engine results.
Unfortunately, there’s no magic formula. It takes time and effort. With SEO PREMIUMs, we cannot guarantee you’ll achieve top ten rankings within a week – or even within a month – when you take advantage of our service. Since we don’t own or work for any search engine, we don’t have any control over how each search engine ranks a given web page. We can, however, greatly enhance your chances of reaching that desired first page of results.
Because search engine positioning is a new and evolving industry, most people don’t know what they can realistically expect. And more confusion is created when various competitors make unrealistic claims they can’t live up to.
Here’s what you can expect to achieve through the submission and optimization of your website:
An Illustration of How Search Engine Services Work
To provide you with a clear example of our service, here’s an illustration that will help put things in perspective.
SEO PREMIUM is very similar to a brokerage firm. When you consult with your stock broker, you understand he or she cannot guarantee that the stock you’re investing in will double in value over a specific period of time. Your broker has zero control over what the stock market will do. Your stock could rise sharply. Or, it could lose much of its current value. The reason you consult with a broker is because you’re counting on his (or her) expertise to help increase your odds of making wise investments.
Our services are similar to that of a brokerage firm. We provide you with valuable information on what’s working today for a web site to achieve Internet visibility. Can we guarantee you’re going to have a #1 ranking within 2 weeks? Of course not. But we can increase your odds of attaining a high position on relevant search engine results. You wouldn’t blame your stock broker if the stock you just purchased dropped in value… and we hope you wouldn’t blame us if a search engine drops your website – for no apparent reason – from its list of search results. Just as a good stock broker helps you take advantage of investment opportunities, you can count on TrafficXs to provide you with guidance and sound advice.
Also like investments, the success of a web site’s visibility is measured over time. One day your portfolio might jump in value, only to lose money the following week. Seasoned investor’s moods aren’t determined by the day-to-day ups and downs of the market. Their primary concern is how their investments grow over a period of time. Optimization experts measure website visibility the same way. Your website’s optimization is successful when its search engine position improves over time.
What SEO PREMIUM Can Do for You
Take it from us: There’s no reason to get hung up on attaining a #1 ranking on any given search engine, or worry if your site disappears from a list of search results for a period of time. There’s no reason to worry as long as you’re moving forward overall. Plus, you can make just as much money sitting at #4 or #9 on relevant search results lists. It’s more important to have a good web page title and description, so people scanning the page of search results will be motivated to click on your link. It’s also more important to get top 10 rankings for as many relevant keywords as possible… rather than focusing your attention on attaining the #1 position for a few of your most popular keywords.
For those choosing the Platinum service, we provide link popularity checks. These popularity checks give you an idea of your website’s visibility across the major search engines. And they tell you which search engines are drawing the most traffic to your site. As long as your link popularity continues increasing over time, you’re in good shape. Just as the goal of an investment portfolio is gaining value overall, the goal is that your site’s visibility improves overall as well.
If this approach to search engine positioning doesn’t meet your expectations, we recommend that you don’t use our service. If you’re expecting someone to plant your website at the top of the list overnight… if you expect miracles… please pick one of our competitors instead. Perhaps they’ll somehow be able to deliver on their promise to you.
If, however, you want to attain lasting gains in your website’s rank… if you’re looking to expand your Internet business over a period of time… and if you want to take advantage of opportunities to continually increase your website’s search engine positioning… then SEO PREMIUM is the right service for you. We’re here and ready to help.
