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Web Analytics |
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General
traffic analysis |
The
following reports are included: Brief Traffic
Analysis; Unique Visitors; Page Views; Repeat
Visitors; Total Downloads; Downloads by Files |
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Visitors'
activity analysis |
This
category features activity of your site visitors
in accordance with your time zone and the time
zone of visitors' ISPs. The following reports
are included: By Visitors Time Zone; By Your
Local Time; By Day of Week; Work/Leisure time;
Server Cluster Load Balance |
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Navigation
analysis |
Find out
main navigation patterns and capitalize on them;
get a click-by-click view of visitor behavior
and find out whether your navigation works;
analyze rarely accessed pages and find out
whether it's due to bad content or bad
navigation |
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Visitors
analysis |
The
category of visitors reports a lot of basic
information on your visitors. Reports include:
Unique Visitors; New Visitors; Frequent
Visitors; Motivated Visits; New Visitors' Second
Visits; Visit Frequency; Major Domains; Second
Level Domains; New Visitors by Content Groups;
Visitors by Content Groups; Repeat Visitors by
Content Groups |
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Referrers
analysis |
Learn where
your visitors come from, find out what gives you
the most traffic: SEs, ad campaigns or other
sites referring to you |
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Pages
reports |
Reports
include: Popular Pages; Unpopular Pages; Views
per Visit; Views per First Visit; Page
Stickiness; Views by Content Groups; |
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Visitors'
systems reports |
Reports
include: Browsers; IE Versions; Netscape
Versions; Operating Systems; Windows Versions;
Screen Resolution; Color Palettes; Cookie
Support; Java Support |
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Demographics |
The
eCommerce reports category helps you pick what
is important. The reports show how well each
traffic source performs by revenue,
registrations, subscriptions, etc. You get full
details on each transaction, and see an audit of
how a visitor becomes a buyer, for example which
pages he/she looked at and where he/she came
from |
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Campaigns
analysis |
Reports on
promotions like banner and pay-per-click
campaigns including Activity by Campaign; Cost
of Visit by Campaign; Cost of Transaction by
Campaign; ROI |
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Content
groups |
Get
valuable insights looking not at single pages
but at the whole groups of them (BTW it is much
more precise statistically) |
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Choosing
time periods |
You can
choose a time frame for viewing statistics (day,
week, month etc.) |
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Relative /
absolute results |
See both
the number of actions and how they look
comparing to all visitors |
